Food delivery is increasing steadily and is expected to reach 5.1% annually with restaurants being the largest market segment. (statista.com). And that was before Covid-19, which has increased people’s exposure to ordering food and even drinks.  Delivery opens up a whole new market segment to your restaurant, not only are you no longer limited by seating capacity, but you stand to gain customers who would not normally come to your restaurant. GivingGrub advertises for customers and extends your reach significantly. Digital ordering and delivery have grown 300% faster than dine-in traffic since 2014, and 57% of millenials say they prefer eating restaurant delivered food at home while watching movies, to dining out. You may have even seen a slow down in dine in customers that is easily offset and outperformed by delivery and take out.  Covid-19 put another twist on the delivery trend.  During quarantine, deliveries were a life line for restaurants, but even when restaurants started to re-open, deliveries remained high.

Here are 18 important statistics from upserve.com:

• Working with a third party delivery service has been found to raise restaurant sales volume by 10 to 20%.
• 60% of U.S. consumers order delivery or takeout once a week.
• 31% say they use these third-party delivery services at least twice a week.
• 34% of consumers spend at least $50 per order when ordering food online.
• 20% of consumers say they spend more on off-premise orders compared to a regular dine-in experience.
• Digital ordering and delivery have grown 300% faster than dine-in traffic since 2014.
• 57% of millennials say that they have restaurant food delivered so they can watch movies and TV shows at home.
• 33% of consumers say they would be willing to pay a higher fee for faster delivery service.
• 87% of Americans who use third-party food delivery services agree that it makes their lives easier.
• 45% of consumers say that offering mobile ordering or loyalty programs would encourage them to use online ordering services more often.
• 63% of consumers agree that it is more convenient to get delivery than dining out with a family.
• 59% of restaurant orders from millennials are takeout or delivery.
• Americans who have not used a third-party restaurant delivery service say fast delivery (31%), restaurant selection (28%), low order minimums (27%) and first-use coupons (26%) would motivate them to try it.
• 60% of restaurant operators say that offering delivery has generated incremental sales.
• Orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.
• Pizza chains reported an 18% increase in customer spending from online/mobile orders vs. phone orders.
• Customers who place an online order with a restaurant will visit that restaurant 67% more frequently than those who don’t.
• It’s estimated that mobile orders will make up close to 11% of all QSR sales by 2020.